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When you’re starting a new business one of the first things you’ll want to think about is your business identity.
Asking a freelance designer to create your logo is likely to cost at least £100-200 and if you need business stationery, a website and brochures, a professional agency is going to charge you up to a few thousand pounds.
So if that’s not an option for you, why not try using the best free design software available and doing it yourself?
Free Photo Manipulation Software – Gimp
Very similar to use as Photoshop but without the hefty price tag, Gimp offers a free solution to editing photos.
Free Vector Design Software – Inkscape
Very similar to Illustrator, this software is the best free design software available to help you create gorgeous designs from scratch.
http://www.inkscape.org/download/?lang=en
Free Logo Design Software – Logo Ease
A new startup who’s currently testing the market, so get in there quick before this service costs money to use.
http://www.logoease.com/
Whether you’re just starting out in business or have been in business for years, using free marketing to increase brand awareness and sales should be an essential part of your marketing mix. Here’s 10 free marketing ideas to help you…
1. Get some free business cards
If you don’t mind a subtle logo on the back of your business cards, Vista Print offer them free with a range of basic designs or you can get them without their logo for under a tenner.
2. Get yourself a free website
Use a fantastic free tool such as http://www.wordpress.com to create a free web presence. Commonly referred to as blogging software, WordPress can help you set up pages, add custom header graphics and set up automated RSS feeds and Twitter feeds in just a few clicks. I’ve set up brand new websites in under a couple of hours. If you do want to use a specific domain name, you can use their simple upgrade tool to link any domain you control for about a fiver per year. In fact, this isn’t even as essential as it was a few years ago as you can provide your Twitter address instead and link through to your website for free from there. Read the rest of this entry »
